**Subject line:** One policy, even more protection: life insurance + estate planning

**Pre-header:** Complimentary estate planning tools now available with every policy (a $898 value).

**Life insurance with a side of estate planning**

Hello! As your agent, I want you to know about an exciting new perk you’ll receive when buying life insurance through Ethos: estate planning tools (a $898 value). With these digital tools, you can create important estate planning documents online in minutes, no lawyer necessary.

**Included with your life insurance policy at no extra cost:** 

* **Legal will:** Determine how you want your assets distributed and select a guardian to care for your children.
* **Power of attorney:** Name someone to make decisions (medical, financial) on your behalf.
* **Other essentials:** Create a healthcare directive, trust, medical consent, or instructions for your belongings. 

*Explore estate planning [LINK]*

**How it works**

1. You get an eligible life insurance policy with Ethos. *Apply now [LINK]*.
2. Once your policy is active, you have access to estate planning tools. 
3. Simply log in and choose which documents you want to execute. 

Unlock your $898 worth of estate planning tools by *applying for life insurance now [LINK]*. It takes only minutes to gain a lifetime of reassurance. 

*Apply for life insurance [LINK]*

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**Important note: Email must include the partner name and address, an unsubscribe link, and text that says, "This is an advertisement."**

This email explains the estate planning tools policyholders get once they activate a policy. Use it to show the value-added benefit of working with you and Ethos.

Estate Planning Announcement Email