We’re reimagining life insurance for the modern world

Ethos is transforming how people protect their families, making life insurance fast, easy, and accessible

Making life insurance easier

For decades, buying life insurance meant weeks of paperwork, phone calls, and waiting. The process was slow, confusing, and built for another era.

Ethos changed that. We redesigned the life insurance process from the ground up to make it faster, easier, and entirely online.

Now getting covered takes minutes, not months — bringing life insurance into the modern world and making protection accessible to more families than ever before.

Why Ethos?

Discover how we're transforming life insurance.

Our story

The idea for Ethos began when co-founder Lingke Wang was in college and was sold an expensive life insurance policy he didn’t need and couldn’t afford. The process was outdated and the options were opaque.

He soon realized he wasn't alone. Many families were stuck in an antiquated process that took weeks, or even months, making it difficult to get the protection they need.

In 2016, classmates Peter Colis and Lingke Wang founded Ethos with the goal of making life insurance affordable, accessible, and straightforward. By using technology and data, they transformed a slow, outdated process into a 100% online experience that makes getting life insurance fast and easy.

Industry-leading partners

Ethos partners with some of the most respected and highly-rated insurance carriers in the world. These insurance giants have paid out hundreds of millions of dollars in life insurance claims for over a hundred years.

A+ Rating by Better Business Bureau

Want to join our team?

Help us build the future of the life insurance industry.