Life insurance that puts you first
With Ethos, people always come before profit.
Our policies are insured by established life insurance companies like Banner Life, Ameritas Life Insurance Corp., TruStage™, Protective Life Insurance Company, and John Hancock Life Insurance Company (U.S.A.). By combining our streamlined application process with their coverage, we've been able to shrink the application process down to just minutes, compared to the weeks traditional applications require. You get the dependability of major insurers and the convenience of a modern technology company.
Our founders, Peter Colis and Lingke Wang, met at Stanford Business School and started Ethos in 2016 with the goal of making life insurance affordable, accessible, and straightforward. While Lingke was in college, he was upsold on an expensive life insurance policy he didn’t need and couldn’t afford. Eventually, he realized he wasn’t alone. Many Americans don’t know much about life insurance or have the right coverage to protect their families.
Traditionally, life insurance has been confusing, expensive, and time-consuming. Lingke and Peter wanted to change that—so they set out to help people protect their families with simple, affordable life insurance. Ethos provides an affordable life insurance option so people don't get stuck with policies they don't need.