Lock in your lowest life insurance rate

The older you get, the more life insurance rates increase. The sooner you buy, the sooner you'll lock in your lowest premium—and save the most money in the long run.

A simple way to save on life insurance cost

Getting life insurance coverage early often means getting your best rate: according to Investopedia, the cost of life insurance can increase every year you wait to get covered. But the moment you activate your policy, your rate is locked in and won’t change for the full length of your term.

For example, as of 2025, a 40-year-old non-smoking male in good health could get a 10-year term policy with $1 million coverage for $54/mo. However, if he were to purchase the same policy at age 45, his cost for the same policy could rise to $73/mo.

Average term life insurance rates by age

As you age, your average term life insurance costs increase. Based on our policies, we developed a term life insurance rates chart that shows the shift in premiums based on different age groups. The term life insurance cost quotes shown represent a 10-year term life insurance policy with a death benefit of $1 million for applicants in good health.

In this scenario, the monthly term life insurance cost for a 35-year-old male would be $37/mo. A 45-year-old would pay a $73/mo for the same policy. By purchasing this policy at age 35 instead of 45, you could save $432 per year over the life of your policy.

If you wait until later in life, you should understand that term life insurance rates for seniors are significantly higher. Still, term life insurance rates tend to be more affordable than permanent life insurance for seniors because it provides coverage for a specified period, and it doesn't include a cash value component.

Why term life insurance rates are lower for younger people

Life insurance tends to be less expensive for younger individuals due to several key factors. First, younger individuals are generally healthier and have a lower risk profile. Since insurance companies assess risk when determining premiums, the lower risks for younger individuals translates to lower term life insurance rates.

While you might think this is a form of age discrimination, it’s really more a matter of statistics. Insurance companies use actuarial tables and statistical models to estimate the likelihood of policyholders passing away during a specific period. These tables consistently show that mortality rates are lower for younger age groups, which is why they offer lower premiums for this demographic.

Common mistakes when buying life insurance

Waiting until you have kids

Many people are waiting until later in life to start families. If you’re one of them and you delay buying life insurance until you have children, it could cost you the opportunity of locking in a low premium. Even if you don’t yet have children to protect, life insurance can cover your personal debts, medical bills, home mortgage, lost wages, and even funeral expenses. This can help take the financial burden off of your partner or another next of kin – and later on, your future children.

You assume you’ll remain in good health for a long time

Your health status is one of the most crucial factors when determining term life insurance rates. The healthier you are, the less you pay, so getting life insurance at a younger age can be advantageous. As you age, the risk of developing health issues (such as cancer or diabetes) increase, and can lead to higher premiums and sometimes even make it difficult to get coverage. Securing life insurance earlier in life helps protect you—and those who depend on you—against any unexpected changes in your health.

Relying on employer-sponsored coverage

Employer-provided life insurance is a nice benefit, but these policies rarely offer sufficient coverage. Employer-sponsored policies typically only provide coverage of one to two times your annual salary. However, financial experts recommend you carry coverage about 10 times your salary.

The other complication is that if there is any change to your employment status (such as retirement, layoff, or job change), it likely means you’ll lose the policy. If this job status change occurs when you're older—or after you've developed a health issue—it could be more expensive and difficult to secure new coverage. Having your own policy helps protect you and your loved ones against life’s unexpected changes.

How to get the best term life insurance rates

You’ve seen that life insurance rates by age can be dramatically different as you get older. Though your age is not something you can alter, there are some other factors that can help you lower your term life insurance cost.

Maintain good health: Your health is a significant factor in determining life insurance rates. Individuals in good health typically qualify for lower premiums. If you have any existing health issues, work on improving them before applying for coverage.

Choose the right coverage amount and term length: Choosing a coverage amount that accurately reflects your needs and opting for a suitable term length can help you avoid overpaying for unnecessary coverage.

Quit smoking: Smoking is a major risk factor for insurance companies, and smokers generally pay higher premiums. If you quit smoking, you may be eligible for lower rates after a certain period of being smoke-free.

Please note that all prices quoted are subject to change due to underwriting.

How Ethos works

Ethos makes it easy to apply for a life insurance plan that helps protect those you care about most.

Choose your coverage

Select the life insurance policy that’s right for you. If you're not sure, keep in mind that you can make adjustments after you get approved. Wondering how much coverage you need? Use our handy calculator.

Calculate coverage →

Apply in minutes

After choosing your plan, complete our simple online application and answer questions about your age, health, medical history, and lifestyle. It's easy, straightforward, and could only take as little as 10 minutes.

Apply now →

Get coverage

Once you submit your application, we’ll process it in real-time for a quick—often instant—decision. You can activate your coverage immediately after receiving approval, and we won't require a medical exam (the health questions you answer are enough).

FAQs

Can I save by getting life insurance early?

Due to increasing risk factors as we age, the cost of life insurance generally goes up as you get older. Getting insurance earlier in life can help you:

Lock in a lower rate
Gain peace of mind knowing your family will get some amount of support

Is life insurance more expensive if I smoke?

Yes, life insurance is generally more expensive if you are a smoker. Research shows that smoking can negatively impact your health, and insurance companies set higher premiums as a result. Some factors that influence the cost of a term life plan include:

Your age
Smoking
Health conditions

Can I get a good term life insurance rate if I wait to get insurance until I am older?

Although premiums tend to go up as you get older, you can still get an affordable term life insurance policy at any age. The key is working with an insurance provider who:

Understands your concerns
Works with you to find the right option
Can provide options that meet your needs.

Ethos does all of these things and more to help you find the right insurance policy for you, no matter how old you are.

Can I still find a policy if I have health conditions?

In general, health conditions won’t stop you from finding an insurance policy. You may pay more in premiums, though. By adjusting certain benefits, you may be able to reduce the cost of premiums to make a policy more affordable. A few things that you should know are:

People with certain health conditions or who smoke usually pay more in premiums
There are insurance plans for everyone, even people with health conditions
It is never too late to get term life insurance

A+ rated and backed by top insurance agencies

Ethos works with some of the world's largest and most respected insurance companies, so you can feel confident and secure. Ethos puts our customers and their needs first, as is evident in our excellent user ratings.

See what verified customers say on Trustpilot

It was the easiest transaction ever

It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!

Wendell M.

Great experience from start to finish

Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping

Richard P.

I loved working with Ethos

I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!

M.F. Cook