Please note that all prices quoted are subject to change, including due to underwriting.
Why thousands of Americans choose Ethos
Ethos has redesigned the life insurance application process from start to finish to make it accessible and transparent for everyone. Because protecting your family should be this simple.
Fast, easy, free application
Our straightforward online application can be completed in minutes—without confusing paperwork or phone calls with sales agents.
Affordable, personalized coverage
We offer a wide variety of coverage options to fit your budget and give you the coverage you need.
Expert advice
If you want help, our team of licensed agents are dedicated to finding you the right term life policy for you.
Money back guarantee
If you’re not happy with your policy or change your mind in the first 30 days, we’ll refund your payment in full.
No cancellation fees
You can cancel your coverage at any time, with no extra fees.
Backed by financial giants
Our investors include Jay-Z, Will Smith, Goldman Sachs, Google Ventures, Sequoia, and other top venture capital firms.
How it works
We’ve simplified the application process. Get covered in 3 simple steps.
See your options
Before you apply, get an instant, personalized quote with multiple coverage plans to choose from.
Apply in minutes
After you choose your plan, complete our online application. It’s simple, straightforward, and it only takes about 5 minutes.
Get covered
Our underwriters will review your application and present your options. It’s that simple.
Need help getting started?
Our customer support team is happy to answer any questions you may have.
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Life Insurance 101
Learn all you need to know about life insurance and how to choose the best policy for your family.
Coverage Calculator
How much life insurance is right for you? Use our free calculator to help you figure out what you need.
