API | Ethos

Let's protect the next million families

We've made getting life insurance faster and easier for thousands of families — now you can do the same for your customers. It starts with the Ethos API.

Online approvals faster than you can say "term life."

So, what does Ethos do?

After asking a few questions online, we connect people to the right life insurance for them — with options from top-rated carriers. Sounds high-tech, right? It is, because our automated underwriting is like no one else's. All our customers see is a lightning-fast, painless application process (how it oughta be).

Affordable protection

for almost anyone, even if they've been denied elsewhere

Instant approval

and underwriting, so they're protected even sooner (like, really soon)

100% online application

with no medical exams, just a few basic health questions

How the Ethos API works

Customers arrive

The Ethos API looks right at home on your platform. It invites your customers to apply for instant life insurance approval.

They apply

They complete the short application without ever leaving your site. We support every part of the process: from generating their quote, to binding their policy (confirming it's in effect).

They're covered

Within minutes, they have coverage options that can go into effect as soon as today. Thanks to you, they now have peace of mind for their loved ones (with a little help from us).

Help your customers protect who they love most

Who we work with:

Insurance Agencies

Easily integrate our digital, instant decision life insurance into your product suite.

Financial Services

Help secure your customer's investments with life insurance.

FinTech Platforms

Expand your offerings with seamlessly integrated life insurance products.

Estate Planners

Give your customers peace of mind with fast and easy production.

Mortgage Companies

Offer new homeowners as an easy way to protect their biggest investment.

Any other big thinkers

We want to hear your ideas. Let's talk about building something new.

Partner with a brand people love

It's not easy to win someone's trust, but we've done it time and time again.

Let's talk about your needs and how the Ethos API can unlock your platform's potential.