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While the Halloween season may only last a spell, we’ve found that the majority of Americans carry their obsession with the supernatural year-round.

At Ethos, we are constantly looking for ways to raise the “status quo” and lead the industry on what life insurance for everyone looks like. That’s why we’re excited today to announce that our own Stacy Koron, Ethos’ Head of Compliance, and Machael Heise, our Insurance Product Manager, have been elected to important leadership positions within the Association of Insurance Compliance Professionals (AICP) to do just that.

You may know Peter and Lingke as the founding fathers of Ethos. But now, they’re both also dads! Like all new parents, they’re learning important lessons about fatherhood every day.

We are excited to welcome Sheila Vashee as our new CMO. Sheila will lead the charge to build and scale all marketing, growth, and brand efforts across the company as we rapidly grow to protect the next million families.

We’re thrilled to welcome SoftBank Vision Fund 2 as an investor. Their $100 million investment, announced today, brings our total funding to over $400 million and our valuation to $2.7 billion.

At Ethos, our mission is to protect families. Over the past year, we’ve made tremendous progress on making this a reality, and by the end of this year we expect to issue $20 billion in life insurance. While that may seem like a lot, it is just the tip of the iceberg.

"I’m someone who’s motivated by challenges, and coming to Ethos, I was exposed to new ones with each project. These challenges provide me a learning experience by pushing me outside of my comfort zone."

"It is exciting and challenging to work on the problems that Ethos is trying to solve; making life insurance easy and hassle-free."

"Ethos goes to great lengths to let you know that their people are their greatest assets and because of that, we as a company that puts our customers and their needs first."